Serena - Casa Viva

Wadi Al Safa 7 Dubai PropertiesDLD project 1873

The short answer

Serena - Casa Viva is listed as finished on the DLD register. Its 25 home sales over Oct 2025–Sep 2026 registered at a median AED 3.0m, AED 1,212 per sq ft.

DLD register

Finished

project 1873

Sales since Jan 2019

601

registered with DLD, all types

Median 3 BR

AED 3.2m

AED 1,176/sq ft · 20 sales

Median home price

AED 3.0m

25 home sales, Oct 2025–Sep 2026

Sales, 12 months

25

−39% on Oct 2024–Sep 2025

Registered prices of 3-bedroom homes here, Oct 2025–Sep 2026

Lower quartile, median and upper quartile of 20 home sales; median size 2,798 sq ft.

The DLD project register

Finished

Finished on the DLD register

100% built at DLD’s inspection on 26 Sep 2021.

DLD project number
1873
Status
Finished
Completion date
31 May 2021
Start date
30 Jun 2017
Registered
20 Mar 2017
Developer
North Dubailand Projects L.L.C · DLD developer 1039
Escrow account bank
Dubai Islamic Bank
Units
494
Inspection history: 10 inspections on the register
Inspection dateBuilt
26 Sep 2021100%
23 Mar 202190.02%
14 Sep 202080.3%
28 Apr 202067.92%
23 Dec 201950.19%
27 Jun 201921.66%
4 Feb 20198.97%
10 Sep 20183.2%
12 Apr 20182.4%
21 Dec 20172.2%

Source: Dubai Land Department project register, read 13 Oct 2026. The register’s own figures, shown as it lists them.

Developer’s reply: none yet. Dubai Properties can send a reply about these figures; replies are checked before they’re published and never change a number. How developers reply

Statement ID S-1873-H1 · DLD register read 13 Oct 2026

Home prices by size

registered home sales, Oct 2025–Sep 2026
SizeSalesMedian priceMedian AED /sq ftMedian size, sq ft
2 BR5AED 2.5m1,3431,859
3 BR20AED 3.2m1,1762,798

Medians of registered flat and villa sales with no data-quality flag; a size with fewer than 5 sales shows no median.

Check an asking price

use the size on the sale contract

Enter the size and the asking price to compare them with registered sales.

The size starts at the median registered size for that size here; use the size on your sale contract. Fees as listed on DLD’s Property Sale Registration page. Compare with other projects in the price check

Price against launch

median price per sq ft, homes
SizeLaunchSalesLatestSalesChange
3 BRAED 78025AED 1,1977+53%

Launch: first 90 days of registered sales of off-plan homes, 25 Jul 2017 to 22 Oct 2017. Latest: every home sale of that size, Jul–Sep 2026. Shown only where both have at least 5 sales.

Latest registered sales

All recent sales
DateTypeSq ftPriceAED /sq ftvs area
2 Oct 2026Villa · 2 BR Ready1,894AED 2.4m1,241−6%
22 Sep 2026Villa · 3 BR Ready1,857AED 2.9m1,562+23%
15 Sep 2026Villa · 3 BR Ready2,005AED 2.9m1,446+14%
27 Jul 2026Villa · 3 BR Ready2,835AED 3.1m1,102−13%
17 Jul 2026Villa · 3 BR Ready2,735AED 3.1m1,152−9%
13 Jul 2026Villa · 3 BR Ready2,969AED 3.3m1,125−11%
6 Jul 2026Villa · 3 BR Ready2,798AED 3.4m1,197−6%
3 Jul 2026Villa · 2 BR Ready1,857AED 2.4m1,306−1%
2 Jul 2026Villa · 3 BR Ready2,798AED 3.6m1,287+1%
22 Jun 2026Villa · 3 BR Ready2,776AED 3.0m1,099−14%

Every type of sale, newest first; DLD publishes no time of day. Price per sq ft for homes only. “vs area”: against the median for that size in Wadi Al Safa 7, Oct 2025–Sep 2026.

Dubai Properties’s newest ads

None of Dubai Properties’s 6 running ads names Serena - Casa Viva; these are the newest, from Meta’s Ad Library on 26 Oct 2026. Prices and claims in ads are the developer’s, not checked against DLD records.

All 6 Dubai Properties ads
Register Your Interest

Since 14 Oct 20264 versions

Register Your Interest

Your opportunity to invest in Dubai’s most luxurious properties with Binghatti! Discover a selection of our most luxurious projects and benefit from exclusive offers, easy payment plans, and exceptional opportunities for ownership and investment. Visit us at Shangri-La Jeddah, from 23rd–25th October 2026, 10 AM–10 PM. Register your interest now or call +966 11 250 9550 for more information.

View in Ad LibraryLearn more · fb.me
سجّل اهتمامك

Since 14 Oct 20262 versions

سجّل اهتمامك

فرصتك للاستثمار في أفخم عقارات دبي مع بن غاطي! اكتشف مجموعة من أفخم مشاريعنا، واستفد من عروض حصرية وخطط دفع مرنة وفرص مميزة للتملّك والاستثمار. زورنا من 23 إلى 25 أكتوبر 2026 من 10 صباحاً إلى 10 مساءً. سجّل اهتمامك الآن أو اتصل على 966112509550+ لمزيد من المعلومات.

View in Ad LibraryLearn more · fb.me
Flexible Payment Plan

Since 13 Oct 2026

Flexible Payment Plan

Invest in a prime Meydan address at VISION ICONIC, combining Mercedes-Benz branded living, world-class amenities and a strategic location just 7 minutes from Downtown Dubai and Dubai Mall With 30+ luxury amenities and strong connectivity across the city, VISION ICONIC presents an exceptional opportunity for both investors and end users. Available from 1 to 5 bedrooms, starting from AED 2,250,000 with easy payment plans. Register your interest today or call 80015 to secure your preferred residence.

View in Ad LibrarySee details · fb.me
Easy Payment Plan

Since 13 Oct 20265 versions

Easy Payment Plan

Invest in a prime Meydan address at VISION ICONIC, combining Mercedes-Benz branded living, world-class amenities and a strategic location just 7 minutes from Downtown Dubai and Dubai Mall With 30+ luxury amenities and strong connectivity across the city, VISION ICONIC presents an exceptional opportunity for both investors and end users. Available from 1 to 5 bedrooms, starting from AED 2,250,000 with easy payment plans. Register your interest today or call 80015 to secure your preferred residence.

View in Ad LibrarySee details · fb.me

Check a price from these ads against registered sales

Wadi Al Safa 7 market insights

Registered with DLD under the district Wadi Al Safa 7, 2019 to 5 Oct 2026.

Open the area
AED 1,286Sep 2026+36%on Oct 2023

Each point is the median price per square foot of the month’s registered home sales (flats and villas). A month with fewer than 10 home sales is left as a gap. Registered prices, not asking prices.

Most sold size

2 bedroom

Share of the home sales over Oct 2025–Sep 2026 that recorded a bedroom count

Sales a year

2,063 sales2025+149%on 2019

Full years only, registered sales of every type. 491 sales in 2026 to 5 Oct.

33%off-plan

Off-plan share

33% of the 853 sales over Oct 2025–Sep 2026 were registered as off-plan, DLD’s own registration type.

The full record

every figure behind the summary
Sales by year and by month
YearSalesOff-planReadyValueMedian home priceMedian AED /sq ft
20192062060AED 356mAED 1.7m730
202091910AED 174mAED 1.9m681
2021743539AED 130mAED 1.8m711
202278177AED 150mAED 1.9m762
202350050AED 106mAED 2.2m820
202449049AED 122mAED 2.4m1,068
202531031AED 88.6mAED 2.9m1,165
2026 to 5 Oct22022AED 67.1mAED 3.0m1,246

Sales and value: registered sales of every property type since Jan 2019. Off-plan: DLD’s registration type; Ready: every other sale. Medians: home sales only, shown with 5 or more.

600sales registered, Jan 2019 to Sep 2026

Every registered sale, all property types.

Other projects in Wadi Al Safa 7

853 sales were registered in Wadi Al Safa 7 over Oct 2025–Sep 2026, with homes at a median AED 1,277 per sq ft over Jul–Sep 2026.

ProjectDeveloperDLD registerSales, Oct 2025–Sep 2026Median home price
Reportage Village 1ReportageDue Dec 2027277AED 1.3m
Rukan 3LMDFinished174AED 1.1m
RukanLMDFinished78AED 653k
The AcresDHRENo completion date62—
The Sustainable CityThe Sustainable City LimitedFinished39AED 4.9m
The Acres 3 & EstatesDHREDue Nov 202733—
Serena Casa DoraDubai PropertiesFinished29AED 3.1m
Serena Bella CasaDubai PropertiesFinished22AED 2.9m
Mayfair Nexus by Seven MayfairSeven MayfairDue Dec 202820AED 1.3m
Arabian Ranches-Casa CommunityEmaarFinished19AED 5.5m
Al WahaDubai PropertiesFinished15AED 4.4m
Rukan ResidenceLMDFinished14AED 768k

Median home price over Oct 2025–Sep 2026, shown with 5 or more home sales.

Other projects by Dubai Properties
ProjectAreaCompletion dateBuiltSales, Oct 2025–Sep 2026
RemraamAl Hebiah FifthFinished—249
Bay SquareBusiness BayFinished—119
Mudon Al Ranim 3MudonFinished—92
La Tilia at Villanova Phase 2Dubai Land Residence ComplexAug 202810.6%70
La Violeta 2Dubai Land Residence ComplexFinished—64
La Tilia at Villanova Phase 1Dubai Land Residence ComplexAug 202813.8%59
Mudon Al Ranim 2MudonFinished—59
Mudon Al Ranim 6MudonFinished—57
Mudon Al Ranim 5MudonFinished—57
Mudon Al Ranim 4MudonFinished—56
Mudon Al Ranim 1MudonFinished—45
Mudon Al Ranim 7MudonFinished—42

More from Dubai Properties

Every Dubai Properties project
Dubai, general view

Remraam

Al Hebiah Fifth · Dubai Properties

Finished

Finished on the DLD register

Median home price, Oct 2025–Sep 2026AED 790k
249 sales, Oct 2025–Sep 2026
Business Bay · area photo

Bay Square

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Finished

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Median home price, Oct 2025–Sep 2026AED 1.5m
119 sales, Oct 2025–Sep 2026
Dubai, general view

Mudon Al Ranim 3

Mudon · Dubai Properties

Finished

Finished on the DLD register

Median home price, Oct 2025–Sep 2026AED 3.7m
92 sales, Oct 2025–Sep 2026
Dubai, general view

La Tilia at Villanova Phase 2

Dubai Land Residence Complex · Dubai Properties

Due Aug 2028DLD register
Built11%
Median home price, Oct 2025–Sep 2026AED 3.4m
70 sales, Oct 2025–Sep 2026
Dubai, general view

La Violeta 2

Dubai Land Residence Complex · Dubai Properties

Finished

Finished on the DLD register

Median home price, Oct 2025–Sep 2026AED 3.1m
64 sales, Oct 2025–Sep 2026
Dubai, general view

La Tilia at Villanova Phase 1

Dubai Land Residence Complex · Dubai Properties

Due Aug 2028DLD register
Built14%
Median home price, Oct 2025–Sep 2026AED 3.2m
59 sales, Oct 2025–Sep 2026

Photos: Sheikh Zayed Road from above by monicker (Wikimedia Commons, CC BY-SA 3.0); Business Bay and the Dubai Water Canal by Sergei Gussev (Wikimedia Commons, CC BY 2.0); Towers under construction, Dubai by Leandro Neumann Ciuffo (Wikimedia Commons, CC BY 2.0); Towers in Business Bay by giggel (Wikimedia Commons, CC BY 3.0). Resized and cropped.

More projects in Wadi Al Safa 7

Everything in Wadi Al Safa 7
Dubai, general view

Reportage Village 1

Wadi Al Safa 7 · Reportage

Due Dec 2027DLD register
Built25%
Median home price, Oct 2025–Sep 2026AED 1.3m
277 sales, Oct 2025–Sep 2026
Dubai, general view

Rukan 3

Wadi Al Safa 7 · LMD

Finished

Finished on the DLD register

Median home price, Oct 2025–Sep 2026AED 1.1m
174 sales, Oct 2025–Sep 2026
Dubai, general view

Rukan

Wadi Al Safa 7 · LMD

Finished

Finished on the DLD register

Median home price, Oct 2025–Sep 2026AED 653k
78 sales, Oct 2025–Sep 2026
Dubai, general view

The Acres

Wadi Al Safa 7 · DHRE

No completion dateDLD register
Built25%
Fewer than 5 home sales, Oct 2025–Sep 2026—
62 sales, Oct 2025–Sep 2026
Dubai, general view

The Sustainable City

Wadi Al Safa 7 · The Sustainable City Limited

Finished

Finished on the DLD register

Median home price, Oct 2025–Sep 2026AED 4.9m
39 sales, Oct 2025–Sep 2026
Dubai, general view

The Acres 3 & Estates

Wadi Al Safa 7 · DHRE

Due Nov 2027DLD register
Built15%
Fewer than 5 home sales, Oct 2025–Sep 2026—
33 sales, Oct 2025–Sep 2026

Photos: Sheikh Zayed Road from above by monicker (Wikimedia Commons, CC BY-SA 3.0); Towers under construction, Dubai by Leandro Neumann Ciuffo (Wikimedia Commons, CC BY 2.0). Resized and cropped.

Before you buy a home in Serena - Casa Viva

About Serena - Casa Viva

Serena - Casa Viva is a Dubai Properties project in Wadi Al Safa 7, Dubai, registered with the Dubai Land Department as project 1873 by North Dubailand Projects L.L.C. The register lists it as finished.

601 sales have been registered since Jan 2019, the first on 7 Jan 2019, 25 of them over Oct 2025–Sep 2026. Over those twelve months its 25 home sales registered at a median AED 3.0m. These are prices buyers paid, recorded at registration, not asking prices.

By sales since Jan 2019 it is 5th of the 26 projects with a registered sale in Wadi Al Safa 7, and 5th of Dubai Properties’s 48.

Questions about Serena - Casa Viva

Is Serena - Casa Viva finished?

Yes. The DLD register lists Serena - Casa Viva as finished.

What do homes in Serena - Casa Viva sell for?

2 BR: a median AED 2.5m, AED 1,343 per sq ft, from 5 sales; 3 BR: a median AED 3.2m, AED 1,176 per sq ft, from 20 sales. Registered home sales over Oct 2025–Sep 2026, not asking prices.

How many sales has Serena - Casa Viva had?

601 sales registered with the Dubai Land Department since Jan 2019, 25 of them over Oct 2025–Sep 2026.

Who is the developer of Serena - Casa Viva?

The DLD register lists North Dubailand Projects L.L.C, DLD developer number 1039, which we group under Dubai Properties.

Where is Serena - Casa Viva?

In Wadi Al Safa 7, Dubai. The Dubai Land Department registers its sales under the district Wadi Al Safa 7. Homes there registered at a median AED 1,277 per sq ft over Jul–Sep 2026.

Which escrow account does DLD list for Serena - Casa Viva?

The DLD project register lists an escrow account with Dubai Islamic Bank for Serena - Casa Viva.

Cite this page

Serena - Casa Viva, Wadi Al Safa 7. Real Estate IQ, from DLD registered sales to 5 Oct 2026 and the DLD project register read 13 Oct 2026. dubairealestateiq.com/project/serena-casa-viva

Sources: Dubai Land Department open data, registered sales to 5 Oct 2026, via Dubai Real Estate Data (CC BY 4.0), processed by Real Estate IQ; DLD project register, read 13 Oct 2026. Registered prices, not asking prices or valuations. How the figures are worked out.

Read next

Photos: Towers under construction, Dubai by Leandro Neumann Ciuffo (Wikimedia Commons, CC BY 2.0); Dubai Marina at night by Gfilip (Wikimedia Commons, CC BY-SA 4.0); Dubai skyline at dusk by imran shahabuddin (Wikimedia Commons, CC BY 2.0). Resized and cropped.