Sheikh Zayed Road towers seen from above. A general view of Dubai, not this projectPhoto: monicker, Wikimedia Commons, CC BY-SA 3.0, resized and cropped
A drawing, not this building
The short answer
Serena - Casa Viva is listed as finished on the DLD register. Its 25 home sales over Oct 2025–Sep 2026 registered at a median AED 3.0m, AED 1,212 per sq ft.
DLD registerSourceDLD project registerFigureas the register lists itDatasales to 5 Oct 2026 · DLD register read 13 Oct 2026How it is worked out
Finished
project 1873
Sales since Jan 2019SourceDLD registered salesWindowJan 2019–5 Oct 2026Based on601 salesFigurecount of registered sales of every typeDatasales to 5 Oct 2026How it is worked out
601
registered with DLD, all types
Median 3 BRSourceDLD registered salesWindowOct 2025–Sep 2026Based on20 salesFiguremedian price and median price per sq ft of home sales of this sizeDatasales to 5 Oct 2026How it is worked out
AED 3.2m
AED 1,176/sq ft · 20 sales
Median home priceSourceDLD registered salesWindowOct 2025–Sep 2026Based on25 salesFiguremedian of registered home sales, not an asking priceDatasales to 5 Oct 2026How it is worked out
AED 3.0m
25 home sales, Oct 2025–Sep 2026
Sales, 12 monthsSourceDLD registered salesWindowOct 2025–Sep 2026Based on25 salesFigureregistered sales of every property typeDatasales to 5 Oct 2026How it is worked out
25
−39% on Oct 2024–Sep 2025
Registered prices of 3-bedroom homes here, Oct 2025–Sep 2026
Lower quartile, median and upper quartile of 20 home sales; median size 2,798 sq ft.
The DLD project register
Finished
Finished on the DLD register
100% built at DLD’s inspection on 26 Sep 2021.
DLD project number
1873
Status
Finished
Completion date
31 May 2021
Start date
30 Jun 2017
Registered
20 Mar 2017
Developer
North Dubailand Projects L.L.C · DLD developer 1039
Escrow account bank
Dubai Islamic Bank
Units
494
Inspection history: 10 inspections on the register
Inspection date
Built
26 Sep 2021
100%
23 Mar 2021
90.02%
14 Sep 2020
80.3%
28 Apr 2020
67.92%
23 Dec 2019
50.19%
27 Jun 2019
21.66%
4 Feb 2019
8.97%
10 Sep 2018
3.2%
12 Apr 2018
2.4%
21 Dec 2017
2.2%
Source: Dubai Land Department project register, read 13 Oct 2026. The register’s own figures, shown as it lists them.
Developer’s reply: none yet. Dubai Properties can send a reply about these figures; replies are checked before they’re published and never change a number. How developers reply
Statement ID S-1873-H1 · DLD register read 13 Oct 2026
Home prices by size
registered home sales, Oct 2025–Sep 2026
Size
Sales
Median price
Median AED /sq ft
Median size, sq ft
2 BR
5
AED 2.5m
1,343
1,859
3 BR
20
AED 3.2m
1,176
2,798
Medians of registered flat and villa sales with no data-quality flag; a size with fewer than 5 sales shows no median.
Check an asking price
use the size on the sale contract
Enter the size and the asking price to compare them with registered sales.
Launch: first 90 days of registered sales of off-plan homes, 25 Jul 2017 to 22 Oct 2017. Latest: every home sale of that size, Jul–Sep 2026. Shown only where both have at least 5 sales.
Every type of sale, newest first; DLD publishes no time of day. Price per sq ft for homes only. “vs area”: against the median for that size in Wadi Al Safa 7, Oct 2025–Sep 2026.
Dubai Properties’s newest ads
None of Dubai Properties’s 6 running ads names Serena - Casa Viva; these are the newest, from Meta’s Ad Library on 26 Oct 2026. Prices and claims in ads are the developer’s, not checked against DLD records.
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Each point is the median price per square foot of the month’s registered home sales (flats and villas). A month with fewer than 10 home sales is left as a gap. Registered prices, not asking prices.
Most sold size
2 bedroom
5%Studio
22%1
47%2
19%3
7%4
Share of the home sales over Oct 2025–Sep 2026 that recorded a bedroom count
Sales a year
2,063 sales2025+149%on 2019
Full years only, registered sales of every type. 491 sales in 2026 to 5 Oct.
Off-plan share
33% of the 853 sales over Oct 2025–Sep 2026 were registered as off-plan, DLD’s own registration type.
The full record
every figure behind the summary
Sales by year and by month
Year
Sales
Off-plan
Ready
Value
Median home price
Median AED /sq ft
2019
206
206
0
AED 356m
AED 1.7m
730
2020
91
91
0
AED 174m
AED 1.9m
681
2021
74
35
39
AED 130m
AED 1.8m
711
2022
78
1
77
AED 150m
AED 1.9m
762
2023
50
0
50
AED 106m
AED 2.2m
820
2024
49
0
49
AED 122m
AED 2.4m
1,068
2025
31
0
31
AED 88.6m
AED 2.9m
1,165
2026 to 5 Oct
22
0
22
AED 67.1m
AED 3.0m
1,246
Sales and value: registered sales of every property type since Jan 2019. Off-plan: DLD’s registration type; Ready: every other sale. Medians: home sales only, shown with 5 or more.
600sales registered, Jan 2019 to Sep 2026
Every registered sale, all property types.
Other projects in Wadi Al Safa 7
853 sales were registered in Wadi Al Safa 7 over Oct 2025–Sep 2026, with homes at a median AED 1,277 per sq ft over Jul–Sep 2026.
Serena - Casa Viva is a Dubai Properties project in Wadi Al Safa 7, Dubai, registered with the Dubai Land Department as project 1873 by North Dubailand Projects L.L.C. The register lists it as finished.
601 sales have been registered since Jan 2019, the first on 7 Jan 2019, 25 of them over Oct 2025–Sep 2026. Over those twelve months its 25 home sales registered at a median AED 3.0m. These are prices buyers paid, recorded at registration, not asking prices.
By sales since Jan 2019 it is 5th of the 26 projects with a registered sale in Wadi Al Safa 7, and 5th of Dubai Properties’s 48.
Questions about Serena - Casa Viva
Is Serena - Casa Viva finished?
Yes. The DLD register lists Serena - Casa Viva as finished.
What do homes in Serena - Casa Viva sell for?
2 BR: a median AED 2.5m, AED 1,343 per sq ft, from 5 sales; 3 BR: a median AED 3.2m, AED 1,176 per sq ft, from 20 sales. Registered home sales over Oct 2025–Sep 2026, not asking prices.
How many sales has Serena - Casa Viva had?
601 sales registered with the Dubai Land Department since Jan 2019, 25 of them over Oct 2025–Sep 2026.
Who is the developer of Serena - Casa Viva?
The DLD register lists North Dubailand Projects L.L.C, DLD developer number 1039, which we group under Dubai Properties.
Where is Serena - Casa Viva?
In Wadi Al Safa 7, Dubai. The Dubai Land Department registers its sales under the district Wadi Al Safa 7. Homes there registered at a median AED 1,277 per sq ft over Jul–Sep 2026.
Which escrow account does DLD list for Serena - Casa Viva?
The DLD project register lists an escrow account with Dubai Islamic Bank for Serena - Casa Viva.
Cite this page
Serena - Casa Viva, Wadi Al Safa 7. Real Estate IQ, from DLD registered sales to 5 Oct 2026 and the DLD project register read 13 Oct 2026. dubairealestateiq.com/project/serena-casa-viva